The new way of beauty - High-quality digital printing for e-commerce packaging
With the compliments campaign and the slogan 'You are beautiful', flaconi emphasises the awareness of one's own beauty. The successful online beauty retailer from Berlin has a clear answer to the question of how we can rediscover our own beauty: compliments! Because compliments make us shine and make the beauty of each individual visible.
"Find your beauty. Everyday."
With its brand claim, flaconi focuses on each customer and their individual beauty. As one of the leading online shops (www.flaconi.com) for beauty products in Germany, flaconi offers an unrivalled variety of skin care, make-up and hair products with over 850 brands and more than 55,000 products. From premium brands and personalised offers to everyday companions - flaconi inspires you every day and helps you discover your own beauty.
Sophisticated beauty around every corner.
Beauty starts with the first impression - in our case, the packaging. With a high-quality, digitally printed image on and inside the packaging, we echo flaconi's targeted customer approach: "You are beautiful!" flaconi pays its customers the greatest compliment as soon as they open the packaging. By actively engaging its customers, the Berlin-based company also draws attention to other promotions and makes the most of the benefits of high-quality digital printing for e-commerce packaging. Appealing colours, intricate details and personalised packaging prints create an emotional unboxing experience.
An additional digitally printed grid insert inside the e-commerce packaging replaces environmentally harmful filler materials. The products are held in place by the insert, providing extra protection during transport. The insert can also be used as additional advertising space to target customers directly. Not only does the customer notice the digital print on the outside of the box, but the unpacking experience continues when the box is opened. The choice of digital printing for the packaging is particularly effective for flaconi's campaign.
The personalised packaging prints can be produced in back-to-back or side-by-side format and on one or more rolls of paper as required, offering maximum flexibility. This means that short or medium runs in a variety of formats are possible. Therefore, flaconi also uses our digital printing for many seasonal and short-run campaigns.
The new way of beauty.
Combined with a digitally printed grid insert within the e-commerce packaging, flaconi created a special promotional campaign for the Christmas season. In addition to presenting the customised flaconi beauty advent calendar, the advertising space was used for a targeted message to the customer: 'Xmas live shopping is coming'. The company announced the new live shopping format with make-up professional David Jakobs, which will be broadcast live on flaconi's Instagram account on a regular basis. The integration of various motifs with the popular flaconi expert enhances the emotional unpacking experience and informs customers directly about exciting news.
High-quality digital printing for bottles - the benefits:
- Digital printing eliminates the need for polymer plates.
- Short-term seasonal changes, additions or campaigns can be implemented flexibly with digital printing.
- Different images can be printed on the same roll of paper for further processing, making it possible to produce short or medium runs of e-commerce packaging, saving transport costs and storage space.
- Filigree fonts, raised colour areas and many colour details are finely applied to the paper web by the innovative print heads.
- Water-based inks in the CMYK colour space produce high-quality print results.
Are you interested in digital printing? Let us inspire you with the possibilities of the technology and its benefits. Talk to us about your ideas, challenges and requirements!
